Last updated: 21 August 2026 · Applies to the Memory Mason app for iOS and Android
In short: Memory Mason has no accounts and no logins. Your game progress is saved on your device, and — so it can come back after a reinstall or on your other devices — it also syncs through your own Apple iCloud on iPhone/iPad, or through Google Play Games on Android. Cloud Save is on by default and you can switch it off at any time in the app's Settings. We do not run analytics in the app and we never sell your personal information. The app can show ads supplied by Google AdMob, and Google may use a device advertising identifier to do that — you can limit or reset it at any time in your device settings. On Android the app also reports app installs and app opens to Meta (Facebook), so we can tell which of our ads actually brought players in; this only happens after you allow personalised advertising, and never on iPhone or iPad.
Memory Mason (“the app”, “we”, “us”) is an independent mobile game published by Hiten Soni. For any privacy question or request, contact hitennsoni@gmail.com.
The app saves your gameplay state locally on your device using the operating system's standard app storage. This includes which levels you have cleared or revealed with the in-app “Solve” option, your stars, points and hints, the theme you have chosen, your daily-challenge streak, your achievements, and your sound, haptics, language and reminder preferences.
This information contains no name, email address or payment details. It is never sent to any server of ours except as described in section 2.2.
So your progress survives a reinstall and can follow you to another device, the app can copy the game data described in 2.1 off the device. Cloud Save is on by default and can be turned off at any time in Settings → Cloud Save. With it off, your game data stays on the device only.
On iPhone and iPad — your own iCloud. The app writes a single small record of your game data into your private iCloud storage, using the Apple ID already signed in on your device. There is no sign-up and no account with us. That record lives in your iCloud, not on any server we operate: we cannot read it, and we receive nothing. Apple's handling of it is governed by the Apple Privacy Policy.
On Android — Google Play Games. If you sign in with Play Games, the same game data is stored in a Google Firebase database operated by us, keyed to your Play Games player identifier so it can be restored on your other devices. That record contains only the game data in 2.1 and the Play Games identifier — no name, email or payment details. Play Games sign-in is optional.
Device backups. Separately from the above, if you have Apple's iCloud Backup or Google's device backup switched on, the operating system may include this app's on-device data in that backup. That is your own device backup, controlled by you in your device settings, and we never see it.
The app displays advertisements through Google AdMob. To serve, cap, and measure ads, Google may collect and process:
This data is collected by Google directly through its SDK. We do not receive your advertising identifier or IP address, and we do not build advertising profiles ourselves. Google's handling of this data is governed by the Google Privacy Policy and described further at How Google uses information from sites or apps that use our services.
Measuring our own ads — Meta, Android only. We advertise Memory Mason on Facebook and Instagram. So that we can tell which of those ads led to an install rather than paying for ads blindly, the Android version of the app includes the Meta (Facebook) SDK, which reports to Meta that the app was installed and opened. For that purpose Meta may process your device's Advertising ID, IP address, and basic device and app information. It does not require a Facebook account, and you do not have to be a Facebook user for it to apply.
Meta's handling of this data is governed by the Meta Privacy Policy, and its role for this kind of measurement is described in the Meta Business Tools Terms.
The app offers optional in-app purchases (for example removing ads, or point and hint packs). All payments are processed entirely by Apple/Google through their own billing systems. We never see or store your card number, billing address, or any other payment details. We only receive the confirmation needed to unlock the item on your device.
If you enable the daily reminder, the app schedules a local notification on your device. These are generated on the device itself — no push server is involved and no device token is sent anywhere. You can turn reminders off at any time in the app's Settings, or in your device's notification settings.
| Purpose | Data used | Who processes it |
|---|---|---|
| Saving your game progress | Gameplay state | Your device |
| Restoring progress on iPhone/iPad | Gameplay state | Your own Apple iCloud |
| Restoring progress on Android | Gameplay state, Play Games identifier | Google Firebase, operated by us |
| Showing and measuring ads | Advertising ID, IP, device info, ad interactions | Google AdMob |
| Measuring our own ad campaigns (Android only, with consent) | Advertising ID, IP, device and app info, install and app-open events | Meta (Facebook) |
| Processing purchases | Purchase receipt | Apple/Google |
| Daily reminder | Your reminder setting | Your device only |
We do not use your information for any automated decision-making that produces legal or similarly significant effects.
We do not sell your personal information, and we do not share it with data brokers. Information is shared only with the service providers listed above — Google (advertising), Apple/Google (payments), Apple (iCloud sync on iPhone/iPad), and Google Firebase (Play Games sync on Android) — strictly so the app can function, plus Meta on Android where you have consented to personalised advertising, strictly to measure our own advertising as described in 2.3. We may also disclose information where we are legally required to do so.
Depending on your region and your choices, sharing an advertising identifier for personalised advertising may be treated as a “sale” or “sharing” of personal information under laws such as the California Consumer Privacy Act. Section 6 explains how to opt out.
Where the UK GDPR or EU GDPR applies, we rely on the following legal bases:
Depending on where you live, you may have rights to access, correct, delete, or port your personal information, to object to or restrict processing, and to opt out of the sale or sharing of personal information. For the Android cloud-save record we hold, contact us and we will action your request. For advertising data, requests are best directed to Google using the links in Section 2.3. You are welcome to contact us at hitennsoni@gmail.com and we will help where we can. You also have the right to complain to your local data protection authority.
Memory Mason is not directed to children under 13 (or the equivalent minimum age in your country), and we do not knowingly collect personal information from them. If you believe a child has provided personal information, contact us at hitennsoni@gmail.com and we will delete what we can. Ads served in the app are configured for a general audience.
Gameplay data remains on your device until you reset progress or uninstall the app. A copy synced to your own iCloud remains there until it is replaced by a later save (for example after Reset Progress) or removed by you through your Apple ID. The Android cloud-save record is kept until you ask us to delete it. Advertising data is retained by Google according to its own retention schedules, described in the Google Privacy Policy.
Step-by-step instructions for erasing your data from each of those places — the device, your iCloud, and our Android cloud save — are on the Delete Your Data page.
Our service providers (Apple, Google and Meta) operate globally and may process data in countries other than your own, including the United States. Those transfers are made under the safeguards described in their respective privacy policies, such as the European Commission's standard contractual clauses.
Your game data is held in your device's own app storage, protected by the operating system's sandboxing and, where you have enabled it, device encryption. A copy synced to iCloud is protected by your Apple ID and Apple's own encryption; the Android cloud-save record is held in Google Firebase with access restricted to us. No system can be guaranteed perfectly secure, but the data involved is limited to game progress and contains no name, email or payment details.
This page uses a Google tag to measure visits and advertising performance for the site. That is separate from the app, which contains no analytics. You can block it with your browser's cookie or tracking controls; Google's use of the data is governed by the Google Privacy Policy.
We may update this policy as the app evolves — for example if a feature begins collecting data it did not collect before. The “Last updated” date at the top will always change when it does, and material changes will be highlighted in the app before they take effect.
Questions, requests, or concerns:
Email: hitennsoni@gmail.com